ABOUT US
Redefining Resilience, One Cold Tub at a Time
TRUSTED BY PROFESSIONALS
OUR Mission
Built to Last. Designed for Wellness.
ReGen Total Wellness is a family-built, values-driven brand focused on doing things the right way — not the cheapest way. Every product is engineered and built in our Arizona (or Idaho) warehouse for long-term performance, using high-quality components, honest specs, and designs proven in extreme environments. We stand behind our products with responsive, real human support, and we treat every customer like a long-term partner, not a one-time sale.
Your Endorphin Dealer™
Our Values
Guiding Principles That Shape ReGen
Quality Without Compromise
Every ReGen product is crafted with precision and care. We believe in delivering products that exceed expectations in both durability and performance, ensuring our customers experience the best in cold therapy.
Customer-First Commitment
We believe in always doing right by our customers. From the first interaction to long after the sale, our team is here to support and guide each wellness journey. At ReGen, customer satisfaction isn’t just a promise—it’s our priority.
Built for Resilience
At ReGen, resilience is more than a benefit; it’s a core value. We design our products to withstand extreme conditions, supporting customers who strive to reach new heights in their wellness journeys.
Integrity and Transparency
We take pride in a straightforward, honest approach to every aspect of our business—from product quality to customer support. Our promise is clear: to offer cold tubs that truly stand the test of time.
The ReGen Story: How It All Started
Crafting Wellness Through Innovation
ReGen Total Wellness was born from a bold vision: to redefine cold therapy with products built to endure and deliver real results.
From the beginning, we saw a gap in the market — a need for wellness products that could withstand the test of time, perform in real-world environments, and support people serious about recovery and resilience. What started with cold plunge systems quickly became an obsession with engineering better wellness products from the ground up.
Built in Arizona and tested in some of the harshest climates imaginable, every ReGen product is designed with the same philosophy: commercial-grade durability, real-world performance, and no disposable shortcuts.
Today, ReGen has evolved beyond cold plunges into a growing portfolio of premium wellness and recovery products trusted by homeowners, athletes, gyms, wellness centers, first responders, and commercial facilities nationwide.
We’re proud to build products that help people recover harder, live healthier, and push their limits — every single day.
Our Promise: Quality & Innovation
Excellence In Every Plunge
Our cold tubs aren’t just built—they’re engineered for excellence. Every ReGen cold tub goes through rigorous testing to ensure it withstands the demands of serious recovery and harsh environments. With features like high flow rates and commercial-grade chillers, we deliver a cold tub that’s as powerful as it is reliable.
OUR MESSAGE
Approach To Quality
At ReGen, quality isn’t a feature — it’s the foundation of everything we build.
From cold plunge systems to recovery and wellness products, we engineer every product with the same philosophy: commercial-grade durability, real-world performance, and long-term reliability without disposable shortcuts.
Built in Tempe, Arizona, our products utilize professional-grade components including Schedule 40 rigid PVC plumbing, advanced micron filtration, oversized water flow systems, and commercial-grade chilling technology designed for heavy daily use.
Our proprietary high-flow engineering helps deliver exceptional water clarity, consistent performance, and a recovery experience that simply feels different.
Every ReGen product undergoes extensive inspection, testing, and stress validation before leaving our facility — helping us maintain an industry-leading warranty incident rate of under 0.5%.
We don’t build products to look good in a showroom.
We build them to perform for years in real homes, gyms, recovery studios, and commercial facilities across the country.
Videos from Adam, ReGen Founder
LOVE IT! I HAVE HAD MY REGEN TUB FOR ABOUT 3 MONTHS. I HAVE ABSOLUTELY LOVED IT. IT IS JUST WHAT I NEED IN THE MORNING. IT ELIMINATES MY NEED FOR COFFEE FOR SURE. LOVE THE HEALTH BENEFITS AND ALL THE PERKS OF COLD PLUNGING. THIS UNIT IS AMAZING. YOU NEED ONE
LOVE IT! I HAVE HAD MY ARCTIC TUB FOR ABOUT 3 MONTHS. I HAVE ABSOLUTELY LOVED IT. IT IS JUST WHAT I NEED IN THE MORNING. IT ELIMINATES MY NEED FOR COFFEE FOR SURE. LOVE THE HEALTH BENEFITS AND ALL THE PERKS OF COLD PLUNGING. THIS UNIT IS AMAZING. YOU NEED ONE
LOVE IT! I HAVE HAD MY ARCTIC TUB FOR ABOUT 3 MONTHS. I HAVE ABSOLUTELY LOVED IT. IT IS JUST WHAT I NEED IN THE MORNING. IT ELIMINATES MY NEED FOR COFFEE FOR SURE. LOVE THE HEALTH BENEFITS AND ALL THE PERKS OF COLD PLUNGING. THIS UNIT IS AMAZING. YOU NEED ONE
Join Us in Our Mission
Transforming Wellness, Together
Join us in making premium wellness accessible to all. Whether you're a homeowner or a business owner, ReGen Total Wellness has the solution for you.
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