To build better wellness tools — and better daily routines — through products that are engineered to last, accessible to use, and trusted by high-performing people everywhere. We believe the best results come from consistency, not complexity. Our mission is to make that consistency easier, more enjoyable, and built to withstand real-world use.

Because people deserve wellness products that are actually built well. Cheap parts, overhyped marketing, and unreliable equipment have become the norm in the recovery industry. We started ReGen to do the opposite — to build products that you can count on day after day, in any climate, with support from a real human when you need it.

ReGen is engineered differently — and supported differently. We build our cold plunges with commercial-grade components, high-flow systems, oversized filtration, and Arizona-tested insulation. And unlike big-box brands, we stay hands-on with every customer, from purchase to setup to long-term maintenance. Quality equipment paired with real support is what makes ReGen stand out.

What makes us different?

• Built for extreme environments. Arizona summers to Midwest winters
• Premium materials — stainless steel, commercial-grade chillers, high-flow systems
• Rooted in science — every feature is designed to support real physiological recovery
• Plug-and-plunge ready — no plumbing, no guesswork, just performance
• Human-first support — we handle every service and support ticket in-house
  

We don’t just build products — we build trust, results, and a recovery experience you can rely on for years.